Insights

Our latest POV on how customer experience drives everything from concept and creative to design and technology

The Digital Transformation Opportunity: Turning Products Into Services

By Jim Bass, Director Customer Experience The term “digital transformation” has become the new popular buzzword of the 21st century. You’ve probably heard it used at your company in the context of new initiatives being launched or strategies your competition is executing to gain an advantage. Everyone is engaging digitally The advent of Smartphones and […]

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Should Everything Be Digital?

By Asa Sherrill, VP Experience Design Technology is the promise of the future, so why shouldn’t we aim to enhance everything with it? The short answer is that we likely should; however, before we do, it’s worthwhile to stop and understand exactly why (or why not) digital should be part of our solution. Experience is […]

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Driving Insights Into Action

By Jim Bass, Director Customer Experience One of the most effective ways to cultivate customer loyalty is to take action on their feedback. …but it’s always an easy thing to do. In today’s world of technology, social media and big data the volume of customer feedback and its metadata can be overwhelming. Sometimes just deciding […]

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The Financial Value of Experience Management

by Diane Magers, CCXP There is a fundamental shift in the way organizations need to think and work that is being driven the customer expectations. It is the realization that employees and customers are the ultimate source of value. Defining success for your experience discipline takes more than voice of customer and metrics. It requires […]

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Linking Financial Value to Experience Management

By Diane Magers, CCXP As a discipline, Experience Management (the experiences of customers, employees, partners, brand) creates a fundamental shift in the way organizations think and work. One of those shifts is the realization that employees and customers are the ultimate source of value. Defining success for your experience discipline takes more than voice of […]

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How to Woo, Wow, and Win to Increase Customer Loyalty

In a world filled with options, be it where to buy a product, or to get a ride to the airport or even to find a significant other, Customer Experience (CX) is one of the most powerful components to creating customer loyalty. Using CX as the guiding principle for how you sell your product or […]

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Accelerate Your Voice Development With Banter

Macquarium is pleased to announce a new strategic alliance with Banter Technology to support the development of the next generation of voice-driven experiences. The Banter Intelligent Conversation Platform allows brands to create conversational experiences that can then be deployed across multiple smart speakers, in-app voicebots and chatbots, and even IVR, allowing for a high quality conversational experiences […]

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Exploring Augmented Reality Use Cases

Augmented reality may sound like something very futuristic, but it’s very likely that you’ve already used Augmented Reality (AR) in some fashion. Have you ever played Pokemon Go? Used a Snapchat Lens? Perhaps an Instagram face filter? Memoji and Facemoji are pretty hot these days, especially combined with TikTok. AR works by superimposing digital images, […]

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