Our latest POV on how customer experience drives everything from concept and creative to design and technology

Ramifications of the Inverted Bell Curve

In my last blog post I introduced the concept of the inverted bell curve.  The ramifications of the inverted bell curve are many, but primarily focus on how it no longer pays to be “middle of the road.”  In addition to cultural affects like the hollowing out of the middle class, the inverted bell curve impacts […]

Read More