Our latest POV on how customer experience drives everything from concept and creative to design and technology

Designing Cross-Cultural Digital Experiences: 1 of 6

A few decades ago Chevrolet had a much publicized failure rolling out their model the Nova in Mexico. It turned out that “no va” means “doesn’t go” in Spanish. Not really an ideal name for a car. Years later in Italy a campaign for Schweppes tonic water translated the name into Schweppes toilet water. Sales […]

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