Our latest POV on how customer experience drives everything from concept and creative to design and technology

The Journey of Journeys: Moving from Mapping to Management

By Asa Sherrill and Diane Magers, CCXP Changes in the market and in the expectations, behaviors, and values of consumers continue to drive a heightened sense urgency for brands.  It requires a need for a concentrated experience focus when crafting a progressive, yet sustainable business strategy to respond to those changes. Experience management is how […]

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