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brand loyality

The Scarcity Paradox: How Abundance is Killing Brand Loyalty and What Businesses Must do to Survive

The problem of scarcity is central to the construct of government, society, and culture. Our most significant evolutionary advancements as a species have been in response to scarcity. Scarcity of food. Of natural resources. Of shelter. It is this fear of scarcity that has compelled brands across industries to resort to abundance. But this abundance, […]

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