Our latest POV on how customer experience drives everything from concept and creative to design and technology

Design Thinking Is Thinking Differently

Think Different When Apple exploded onto the scene with their iconic 1984 introduction to the Macintosh, they immediately cemented their reputation as an innovation-oriented firm that breaks from the status quo—disruptive and non-conformist in every way and ready to challenge established thinking head-on. This is not your ordinary company. This is not your ordinary product. […]

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