Insights

Our latest POV on how customer experience drives everything from concept and creative to design and technology

Exploring Augmented Reality Use Cases

Augmented reality may sound like something very futuristic, but it’s very likely that you’ve already used Augmented Reality (AR) in some fashion. Have you ever played Pokemon Go? Used a Snapchat Lens? Perhaps an Instagram face filter? Memoji and Facemoji are pretty hot these days, especially combined with TikTok. AR works by superimposing digital images, […]

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Improving your CX with Smart Devices

At the inagural CX Talks event, Will Payman, Macquarium’s VP of Strategy, and Internet of Things (IoT) consultant Miguel Garcia delivered a presentation on how smart devices and services can be powerful tools to augment and improve your customer’s experience.   With estimates of over 50B smart devices by 2020, there will be an explosion in touch points that Customer […]

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