Our latest POV on how customer experience drives everything from concept and creative to design and technology

The Digital Transformation Opportunity: Turning Products Into Services

By Jim Bass, Director Customer Experience The term “digital transformation” has become the new popular buzzword of the 21st century. You’ve probably heard it used at your company in the context of new initiatives being launched or strategies your competition is executing to gain an advantage. Everyone is engaging digitally The advent of Smartphones and […]

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Driving Insights Into Action

By Jim Bass, Director Customer Experience One of the most effective ways to cultivate customer loyalty is to take action on their feedback. …but it’s always an easy thing to do. In today’s world of technology, social media and big data the volume of customer feedback and its metadata can be overwhelming. Sometimes just deciding […]

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