Our latest POV on how customer experience drives everything from concept and creative to design and technology

The Value of Qualitative Research

Qualitative research is possibly the least understood type of primary research at most companies. In fact, most companies have never performed it before. If you grew up in the user experience or service design disciplines, you will likely be familiar with qualitative research and in-the-field ethnographic studies. Unlike quantitative statistical studies, which attempt to reach […]

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Hosting the Atlanta Customer Experience Day (CX-DAY)

Taking it all in…. Over 2,800 customer experience professionals attended 26 local networking events from Denver to Helsinki. As a member of the Customer Experience Professional’s Association (CXPA), Macquarium was thrilled to host the Atlanta chapter’s CX-DAY event in Atlanta past week. Over 70 CX professionals in the Atlanta area, gathered in Macquarium’s theater to […]

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Recap: 2014 SCORE Conference

Last week, in the heart of Boston, Macquarium was honored with the opportunity to speak to the good folks of the SCORE Conference on Customer Analytics. Specifically, on how analyzing customer feedback can drive loyalty through enhancing existing products and services, as well as informing the development of new ones. We were fortunate to have […]

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