Insights

Our latest POV on how customer experience drives everything from concept and creative to design and technology

The Digital Payments Cold War: In Pursuit of the Almighty Dollar

“We do not currently support Apple Pay!!” According to numerous industry articles over this past weekend from the likes of Verge, Mashable, GigaOm, a number of retailers—Walmart, Gap, Best Buy, Old Navy, 7-Eleven, Kohl’s, Lowe’s, Dunkin’ Donuts, Sam’s Club, Sears, Kmart, Bed, Bath & Beyond, Banana Republic, Stop & Shop, Wendy’s, and most major U.S. gas station chains—have […]

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Hosting the Atlanta Customer Experience Day (CX-DAY)

Taking it all in…. Over 2,800 customer experience professionals attended 26 local networking events from Denver to Helsinki. As a member of the Customer Experience Professional’s Association (CXPA), Macquarium was thrilled to host the Atlanta chapter’s CX-DAY event in Atlanta past week. Over 70 CX professionals in the Atlanta area, gathered in Macquarium’s theater to […]

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Recap: 2014 SCORE Conference

Last week, in the heart of Boston, Macquarium was honored with the opportunity to speak to the good folks of the SCORE Conference on Customer Analytics. Specifically, on how analyzing customer feedback can drive loyalty through enhancing existing products and services, as well as informing the development of new ones. We were fortunate to have […]

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