Flooring Manufacturing
Shaw Industries
Shaw Industries, a subsidiary of Berkshire Hathaway, is one of the world's largest flooring manufacturers, with an estimated annual revenue of $6B. Shaw is made up of multiple brands and business units, including the industry-leading Luxury Vinyl Flooring (LVF) brand COREtec®, carpet and hard surfaces brand Shaw Floors®, and luxury carpet manufacturer Anderson Tuftex®.
Shaw Industries not only works with consumers but also with multiple B2B segments, including distributors, big-box retailers, interior designers, architects, builders, and multi-family dwelling operators, all of which have websites to support their relationships with across the Shaw Industries brand portfolio.
CASE STUDY
Experience and Brand Refresh
Revitalize the Shaw brand and B2B offerings with a fresh, modern design.
This included creating a new UI for marketing content, eCommerce, and customer account experiences to better engage users and align with brand goals.
- Conducted stakeholder interviews, competitive analysis, and user research to guide strategy and prioritize requirements.
- Analyzed customer behavior through website and journey analytics to improve user experiences.
Developed mood boards and refreshed creative elements, including typography, iconography, color palette, and imagery.
Designed site maps, wireframes, and screen flows, along with a UI kit, style guide, and creative asset library.
Outcomes
60%FEWERApplications & technology platforms required.
6SITE DESIGNSBerkshire Hathaway Enterprise design solution, unified under one design system.
20%DECREASEDashboard load time on initial login
Deliverables
