Enhance customer experience while modernizing site infrastructure for better performance and growth.


This required improving site capabilities to boost conversion and retention, as well as implementing a scalable architecture to support future business growth.

Modernized the digital experience through strategic research, design, and MarTech implementation.


• Conducted stakeholder interviews, competitive analysis, user research, and prioritized requirements to inform the strategy.
  
  
• Managed vendor selection for MarTech solutions, including matching vendors to requirements and overseeing contracting.
  
  
• Designed a new site structure, updated layouts, and optimized navigation and product positioning to improve user journeys.
  
  
• Implemented a Cross-Channel Marketing Hub (CCHM) for insights, personalization, A/B testing, and analytics.

Develop a mobile-first website to convert customers and implement a smart search strategy to drive traffic.


This aimed to attract and engage both current and prospective customers through an optimized digital experience.

Utilized search data to identify user segments and developed a search-focused strategy to achieve results.


• MQ used search data to clearly identify user segments during our discovery phase.
  
  
• The team constructed a search-centric strategy that determined the key metrics we would use to track and measure GNG’s user segments.
  
  
• Our mobile-first, SEO-driven strategy increased lead generation and conversion.