Insights
For 30 years we’ve been creating transformative customer experiences that drive competitive advantage.
Hardware
The Blind Spot
MQ Staff
Feb.20, 2025
How Companies Sacrifice Customer Feedback at the Altar of Marketing.
Even in challenging economic storms, marketing budgets often resemble enormous whales, while underfunded customer service departments are treated like crusty barnacles clinging to the corporate ship’s hull. Millions are thrown at advertising campaigns, celebrity (and influencer) endorsements, and flashy product launches, all in pursuit of attention and “engagement”. But where does customer feedback fit in all of this
Strategy
The Scarcity Paradox
MQ Staff
Feb.18, 2025
How Abundance is Killing Brand Loyalty and What Businesses Must do to Survive
Even in challenging economic storms, marketing budgets often resemble enormous whales, while underfunded customer service departments are treated like crusty barnacles clinging to the corporate ship’s hull. Millions are thrown at advertising campaigns, celebrity (and influencer) endorsements, and flashy product launches, all in pursuit of attention and “engagement”. But where does customer feedback fit in all of this?