Insights

Even in challenging economic storms, marketing budgets often resemble enormous whales, while underfunded customer service departments are treated like crusty barnacles clinging to the corporate ship’s hull. Millions are thrown at advertising campaigns, celebrity (and influencer) endorsements, and flashy product launches, all in pursuit of attention and “engagement”. But where does customer feedback fit in all of this

There is a shift happening in the mid-market - from managing content with traditional CMS platforms to creating dynamic, personalized experiences with Digital Experience Platforms (DXPs). For mid-market companies, every interaction counts, and real-world examples like Ben & Jerry’s and Solo Stove show how DXPs fuel cultural relevance, customer advocacy, and growth. The bottom line: CMS still has a role, but a DXP is the enabler for timeless marketing fundamentals - storytelling, loyalty, and word of mouth - at the speed customers expect today.