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What is Customer Experience?
At Macquarium, we’ve spent decades creating digital experiences that deliver real results for our customers. We draw insights from data to help organizations better leverage technology to deepen relationships with humans -- customers, employees, and shareholders. And as part of Synoptek, we bring together boutique creativity and enterprise horsepower to ensure every project drives meaningful, enduring impact.
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Digital Transformation
Reimagine. Redefine. Transform.
We help organizations reimagine processes, systems, and experiences to achieve sustainable growth. Whether it’s optimizing workflows, migrating to the cloud, or building cross-functional collaboration tools, our insight-driven approach delivers meaningful results. Through cloud migration, intelligent automation, and user-centered design, we ensure businesses aren’t just keeping up -- they’re staying ahead.
Some of the things we'll do together:
- Cloud Migration and Modernization
- Intelligent Automation
- Data Governance and Advanced Analytics
- Cross-Functional Collaboration Tools
Our Results
“Macquarium brought a structured, insights-driven approach that uncovered inefficiencies we didn’t even know existed. The result? A 40% improvement in process efficiency and more empowered teams.”
Customer Statistics
Relevant Content
Explore our case studies to see how we’ve transformed businesses through digital innovation. Dive into our white papers for expert perspectives and actionable insights that align with your digital transformation journey.

Martech Modernization
Simplify and Scale Your Martech Stack.
We modernize marketing technology ecosystems to deliver personalized, data-driven customer experiences at scale. Our approach combines platform selection, platform development, ERP system integration, advanced analytics, ongoing enhancements and maintenance, and AI-driven tools to help you achieve better campaign performance and ROI.
Our focus is on modernizing your MarTech stack.
- MarTech Platform Selection & Implementation
- Customer Data Platforms & Personalization
- Marketing Automation Platforms (MAP)
- Content Management Systems (CMS)
- eCommerce Platforms
- Customer Journey Analytics Platforms
Our solutions
We work with various MarTech providers to support our client's digital operations. These include Adobe, Salesforce, Microsoft, Kentico, Sitecore, MoEngage, WordPress, Quantum Metric, and many more.
Customer Statistics
Case Studies
See how we help clients modernize and consolidate their MarTech stacks.

App Modernization
Modern Systems for Modern Challenges.
We revitalize outdated applications with modern, scalable architectures tailored to your business goals. By integrating cloud-native solutions, IoT capabilities, and DevOps practices, we ensure your systems are ready for the future.
Some of the things we'll do together:
- Cloud-Native Development
- IoT & AI Integration
- Performance Optimization
- DevOps & CI/CD Pipelines
Our Results
“Macquarium transformed our legacy system into a scalable platform, cutting operational costs by 40% and improving user satisfaction.”
Customer Statistics
Relevant Content
See how we’ve transformed applications through modernization in our case studies, showcasing improved performance, scalability, and user satisfaction. Explore our insights for practical strategies to build faster, more efficient, and future-ready apps.

eCommerce
Sell to your customers, partners and distributors.
We modernize and enable businesses with modern eCommerce implementations that are multi-brand, multi-language, and multi-currency. Whether you are a retailer, manufacturer, or an institution we can get your eCommerce business up and running, move it onto a modern platform, integrate it into your ERP systems, maintain it, and even help you run it.
Our eCommerce offerings:
- eCommerce Platform Selection
- eCommerce Development
- eCommerce ERP Integrations
- eCommerce Maintenance
- eCommerce Operations
Our Platforms
We work with a range of eCommerce platforms including Adobe Commerce (Magento), Shopify, and Shopify Plus, WooCommerce, and eCommerce capabilities within Digital Experience Platforms like Sitecore, and Kentico.
Case Studies
We help many clients launch, consolidate, and modernize their eCommerce platforms.