Great Parks of Hamilton County's digital experience was not meeting the needs and expectations of park visitors and employees. Their systems were outdated, inflexible, difficult to manage, and costly. They were seeking a partner that could help define and implement their ideal digital experience. 

Macquarium was tasked with looking at the following systems

• Content Management
  
  
• Digital Marketing
  
  
• eCommerce
  
  
• Reservations
  
  
• Point of Sale

They chose Macquarium to help them with this task due to its mix of strategy, user research, design, UX, and technology, which can support their IT, Marketing, Guest Experience, and Leadership teams. 

Defined the future customer experience and selected the tools while keeping the organization informed.


• Conducted business discovery sessions and ran 9 future-state journey sessions to define the future staff and guest needs.
  
  
• Documented the business requirements and conducted a vendor selection across multiple domains.
  
  
• Selected a new Digital Experience Platform (DXP), a new Point of Sale (POS), and a new reservation system for year 1 deployment.
  
  
• Developed a multi-year roadmap for experience and technology rollout.
  
  
• Created a comprehensive Change Management Plan to keep employees engaged and understanding the project.
  
  
• Deployed a new web site leveraging the DXP.

Working closely with Great Parks’ leadership, IT, and marketing team, we led a comprehensive re-platforming project centered on Xperience by Kentico DXP — a modern, flexible digital experience platform purpose-built for organizations with evolving citizen engagement needs.

We began with a full creative exploration to modernize the brand’s digital presence. The new design embraced Great Parks’ mission — connecting people to nature — with:

• A clean, accessible visual language inspired by natural landscapes
• Optimized layouts for both desktop and mobile
• Strong imagery and storytelling to highlight parks, programs, and seasonal events

This refreshed visual identity elevated the digital experience and aligned it with Great Parks’ community-focused mission.

We built a flexible, future-proof content model to support Great Parks’ evolving needs. This included:

• Reusable content types (parks, programs, events, news, alerts)
• Metadata and tagging for improved search and discoverability
  
  

This refreshed visual identity elevated the digital experience and aligned it with Great Parks’ community-focused mission.

We built a flexible, future-proof content model to support Great Parks’ evolving needs. This included:

• Reusable content types (parks, programs, events, news, alerts)
• Metadata and tagging for improved search and discoverability

Hundreds of pages of legacy content — spanning programs, parks, events, and historical archives — were migrated into the new platform. Our team:

• Audited and cleaned outdated content
• Ensured SEO continuity with redirects and metadata optimization

We leveraged Xperience by Kentico to build modular, reusable widgets and page templates, enabling Great Parks’ team to:

• Launch new pages quickly without developer support
• Personalize layouts for different content types
•  Reuse design patterns across the site to maintain consistency