A Global Web Presence Designed to Convert in Local Markets
A Global Web Presence Designed to Convert in Local Markets
The Opportunity
The Opportunity
First Advantage, a global provider of background screening services, needed a more compelling customer experience that improved brand visibility, content effectiveness and conversion. The kicker? The experience needed to scale across the globe and accommodate different levels of market and platform sophistication.
Industry
- Business Services
Project
- Site Design & Build
- SEO & Content Strategy
Deliverables
- SEO Optimization
- Content Strategy
- Customer Insights
- Experience Design
- Responsive Design
- Web Development
- Analytics
The Solution
Understand
Understand
Our team started Discovery by analyzing search terms and site analytics to identity the behavioral intent of First Advantage site visitors and customers. After performing an extensive content audit, we develop a streamlined taxonomy and site structure that greatly improved content discoverability and focused on the high-value content users.
Plan
Plan
In addition to creating an entirely new UX design for the site, we migrated all relevant content assets to a new CMS. This required close collaboration between the creative, content, and technology teams to identify and create the widgets necessary to populate content using the new back-end administrative interface.
Execute
Execute
By understanding the business as well as cultural needs of the varying audiences and markets, we developed a site design with localized content and imagery for multiple regions around the world, including North America, EMEA, India and Austrailia.
The Outcome
Within 36 hours of the new site launch, First Advantage was outranking their largest competitors on several important keywords. The results were outstanding.
New site visitors increased by 23%.
Lead gen conversions increased by 47%.
Organic search initiated 70% of contact us forms
The Best!
2018 HonoreeThat is amazing! I knew you guys were the best. This is major win and I cannot wait to promote the news in the morning.
