Yahoo!

Creating Engaging Experiences

Reinventing how users experience online advertising

INDUSTRY:
Media

CORE OFFERING:
Digital Marketing

PROJECT:
Yahoo! Custom Solutions Partner Portals

ACTIVITIES:
Content Strategy, Creative Design, Digital Marketing, Experience Design, Experience Strategy, Social Media, Web Development

The Ask

Leverage Yahoo! web services to increase brand affinity for partners

Yahoo!, an Internet corporation and top online ad seller, wanted to leverage its unique suite of web services to benefit partners like BMW, Vaseline, Mastercard, and Corona by driving customer loyalty and brand awareness.   

As their go-to partner for strategy, design, and implementation of Yahoo! custom solutions, Macquarium was the natural choice to partner with Yahoo! on imagining these brand experiences.

The Solution

Develop customized portals for Yahoo! business partners

Macquarium created customized online experience portals, powered by Yahoo!, for individual business partners. Each portal featured custom content pertinent to the particular business partner’s target audience. Content included videos, interactive games, blogs, news articles, and social media campaigns.

The portals engaged users by tapping into their interests in fun, interactive ways and advertising was seamlessly integrated into the experience.

The customized portals created unique digital destinations for Yahoo! business partners’ customers while also helping Yahoo! Custom Solutions become a leading ad revenue generator.

Customized portals engaged millions of Yahoo! users

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Atlanta, GA 30309

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