Dr. Phillips Performing Arts Center Website
Content Strategy, Creative Design, Experience Design, Experience Strategy, Mobile, Responsive Design, Web Development
The Dr. Phillips Center for the Performing Arts is a hub of creativity and learning that spans two city blocks and 330,000 square-feet in downtown Orlando, Florida and includes expansive performance venues, a majestic public square, and lively upscale retail shopping.
When the center opened in 2014, they wanted a website that would be as modern, vibrant, and accessible as the glittering complex itself. The goals of the website meant to portray the emotional experience of the Dr. Phillips Center in a digital format that would:
Macquarium identified audience segments and mapped user journeys in order to create a targeted and intuitive experience with emotional and utilitarian appeal for a number of different audiences.
Detailed information architecture and interaction designs were brought stunningly to life through captivating visual design that fully expresses the drama of performances, artworks, and the complex itself. Visitors can experience the soul of the center using convenient options to explore and learn about upcoming events, tickets, venues, space rental, membership, volunteering, donating, as well as getting involved in art education and community outreach.
Now visitors can experience Dr. Phillips Performing Art Center, understand their mission, and easily access information—immersing online audiences in the new complex’s unique location, purpose, and brand.