Digital Products & Services
Creative Design, Experience Design, Experience Strategy, Web Development
As the world’s largest airline in scheduled passengers carried, Delta Airlines realized there was an opportunity to better serve its key influential business segments:
The partner program planned to increase customer satisfaction and significantly grow Delta’s market share, requiring a solution concentrated on the specific service goals of each customer segment, while supporting B2B and B2C brand strategy.
In support of these goals, Macquarium focused on five key experience components:
Macquarium also developed an entry-point URL strategy, tailored to each audience segment.
As the Delta Pro program is designed to serve multiple business segments in a targeted and synchronized way, the implementation approach is being underpinned by a phased rollout strategy. The Delta team is looking forward to delivering on these new methods of engagement in the months and years to come.