Agilysys

Crafting a Welcoming Experience

Transitioning from product-based to solution-based engagement

INDUSTRY:
Technology Services

CORE OFFERING:
Digital Products & Services

PROJECT:
Agilysys.com 2014

ACTIVITIES:
Content Strategy, Customer Insights Experience Design, Mobile, Responsive Design, Web Development

The Ask

Create a digital experience that matches the brand promise

A global leader in the gaming, hotel and resort, restaurant, and cruise line industries, Agilysys provides a suite of hospitality software solutions proven to transform the guest experience, improve guest recruitment, and increase guest spending.

However, company leadership knew that their online presence needed to be reimagined to reflect their guest-centric approach and company mission. The corporate site:

  • Did not fully convey the company’s brand promise
  • Buried important product information
  • Used forms that were a barrier to information
  • Had content that did not speak to prospects

The Solution

An updated user experience and messaging strategy that seamlessly directs users to the information they need

Macquarium focused on six key opportunities for improvement:

  • Better define the brand and value proposition
  • Reflect a guest-centric company culture
  • Shorten the sales process
  • Effectively communicate the breadth of technology solutions
  • Speak to the site users appropriately for their phase in the customer lifecycle
  • Create responsive design across all devices

The innovative site experience is built on Sitecore, which addresses the growing content needs of the Agilysys internal team. Improved tools empower product managers to easily publish content, including product videos and product support documentation without the need for IT involvement.

Regarding the results of the solution, an Agilysys sales and marketing executive said: “The new website is filling our pipeline with leads.”

Demo views increased 300% in first
6 weeks of deploying the new site.

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The Macquarium Building
1800 Peachtree St. NW, Suite 250
Atlanta, GA 30309

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