Business acumen runs deep at Macquarium. For more than 15 years we've been at the nexus of business and the Internet. Whatever your challenge, we can face it. And deliver an engaging solution.

What kinds of solutions do we produce? Many. We’ve delivered highly successful online marketing & branding solutions—solutions that translate site visits directly into revenue, loyalty, buzz, and measurable results. We’re also experts in workplace intranet solutions that improve the online experiences of employees and partners inside the workplace.

Here are just a few examples of the solutions we’ve crafted to resonate with end users while assuring sustainable business value. But this isn’t the whole story; check out our Case Studies for more in-depth stories.

Creating raving fans while delivering business impact
Many companies spin their wheels to generate viral buzz but forget about the bottom line. This isn’t the case with Macquarium. Our Online Marketing & Branding Practice understands the importance of the WOW factor without compromising the ability to drive measurable results. The Home Depot Racing Team came to Macquarium to build an exciting Web site experience for NASCAR fans that differentiates them from the thousands of other racing sites, and drives in-store traffic.

Converting online clicks into offline sales
Few companies properly connect the online and offline channels. We excel at extending the online channel offline to maximize marketing expenditures and leverage brands consistently across all channels. We did so for a leading beverage company based in the Southeast, consolidating 75-plus brands into one online brand experience. A campaign highlighting the brand’s health benefits was implemented using e-cards, newsletters, banner advertisements, and in-store promotional materials. The campaign yielded increased in-store sales and heightened public awareness of the product’s benefits.

Using technology to bolster employee productivity
Technology is as important in the workplace as the brush in an artist's studio. Both are tools that should be carefully selected and used as best suits the craftsman. Macquarium has designed intranet personalization strategies for companies like Delta Air Lines that provide the right tools to the right workers at the right time. As a result, employees are able focus on what's important instead of fussing with the wrong tool.

Squeezing more value from marketing assets
A thought leader in the Digital Asset Management (DAM) arena, Macquarium looks at DAM as more than just software. We have merged knowledge management best practices with best-in-class DAM tools. As a result, marketing teams get more from their marketing spend. Which assets are performing? What can your North American marketing team learn from their European counterparts? How are assets best re-used? Campaign assets your company places in market are too valuable to shelve and forget.