Macquarium Releases Top Ten List for Driving Web Site Traffic
ATLANTA, March 7, 2006 — Macquarium Intelligent Communications, a leading interactive solutions agency, today released its Top Ten List for Driving Web Site Traffic. The list was created by the agency's interactive marketing group, which provides strategic marketing solutions for Fortune 1000 clientele.
"Online shopping makes up more than eighty percent of all Internet activity and nearly sixty-five percent of online shoppers say the Internet is their primary source of information when evaluating and comparing products and solutions," said Kevin Foster, president of Macquarium. "The real challenge to conducting business online is how to stand out from the ever-growing competition. Connecting with customers today requires a smart combination of traditional principles and next-generation Web technologies such as those detailed in our Top Ten List."
10. Search Engine Marketing. A cost-effective way to drive qualified traffic to a site by ensuring prominent placement in top search engines like Google, Yahoo!, MSN and Ask Jeeves.
9. Email Marketing. This is still one of the most effective tactics for retention by creating loyalty with customers through relevant content. This can also be effective for acquisition by renting lists of email addresses and advertising on other email newsletters.
8. Online Media (Banner Ads). Buying advertising on properties on web, for example a banner ad on Yahoo!, offers an industry standard click-through rate of .15% and .5%.
7. Affiliate Marketing. Getting a little help from friends remains a tried-and-true means of driving Web site traffic by utilizing partner relationships with links on a pay-for-performance basis to drive traffic or high value actions.
6. Contextual Advertising. Effective means to bid on keywords through Google, for example, for ad placement next to relevant content on the web.
5. Viral Marketing Campaigns. This can be as simple as ecards that site visitors can forward on to friend, or as unique as a humorous logoed video file that is forwarded around the Internet.
4. Behavioral Targeting. Some ad networks can now provide tags to place on a site so that companies can message people who have been to their site. The message can be based on the visitor's previous behavior. Whether they've made a purchase or dropped off before completing a transaction, this tactic allows companies to follow up with the consumer.
3. RICH Media. This includes advanced online advertising including, floating ads and expandables enabling visitors to interact with the brand in the ad. Customers can get to know a brand and visit a site later on. The industry standard click-through rate is 1%, but it can be as high as 4%.
2. Podcasting. Creating content (audio or video) for an audience that wants to listen when they want, where they want, and how they want; distributing this content drives people to site for more.
1. RSS Feeds. This is a relatively new alternative to email. Rather than inundating customers with potentially irrelevant email, customers can click on relevant information they find in a feed that takes then directly to that site.
About Macquarium
Macquarium has been a leader in the interactive solutions industry for nearly fifteen years, serving primarily Fortune 1000 clientele. With a focus on the user experience, Macquarium integrates strategy, technology, and creativity to help companies engage their customers, partners, and employees. Solutions include consumer-facing web sites, employee portals, online marketing, eCommerce, eLearning, content management, and call center integration for clients like The Coca-Cola Company, Delta Air Lines, UPS, The Home Depot, EarthLink, Best Buy, Yahoo!, and the International Olympic Committee.
CONTACT:
Laura Citron
404-554-4155
pr@macquarium.com |
