AGS Sports, Inc. Selects Macquarium as Partner in B2B Commerce
Interactive Solution Creates New Sales Channel and Reduces Costs for B2B Sportswear Manufacturer
ATLANTA, February 27, 2006
— Macquarium Intelligent Communications, a leading interactive solutions agency, announces its selection as the B2B Commerce partner for Augusta Sportswear. The initiative will focus on the launch of a full-service e-commerce site enabling apparel decorators and team dealers to purchase athletic sportswear including tops, outerwear, shorts, athletic fleece, tote bags, headwear, and accessories.
"We're thrilled to have been selected as the B2B Commerce partner for Augusta Sportswear," said Kevin Foster, president of Macquarium. "Conducting business online requires a smart combination of traditional principles and next-generation Web technologies, including rich media. Macquarium's team of talented strategists, designers, and programmers will help Augusta Sportswear fortify customer relationships, increase revenues and overall sales potential, and expand brand reach by giving their customers a self-service account management and purchase channel."
"We looked at eight different agencies when deciding on our eCommerce partner," said Jeremy Miller, eCommerce director for Augusta Sportswear, "It quickly became clear that Macquarium had the experience, talent, and strategic knowledge to deliver the kind of quality solutions we need."
The eCommerce solution will include IBM WebSphere Commerce software and Macquarium's customer experience design expertise.
About Macquarium
Macquarium has been a leader in the interactive solutions industry for nearly fifteen years, serving primarily Fortune 1000 clientele. With a focus on the user experience, Macquarium integrates strategy, technology, and creativity to help companies engage their customers, partners, and employees. Solutions include consumer-facing web sites, employee portals, online marketing, eCommerce, eLearning, content management, and call center integration for clients like The Coca-Cola Company, Delta Air Lines, UPS, The Home Depot, EarthLink, Best Buy, Yahoo!, and the International Olympic Committee.
About Augusta Sportswear
Augusta Sportswear makes athletic tops, outerwear, shorts, athletic fleece, tote bags, headwear, and accessories. The company's customers include apparel decorators and team dealers that purchase its products and then decorate them with logos, emblems, and mascots for resale to consumers. |
