WE BELIEVE
That every customer experience is a brand experience. That the customer's journey is just as important as the destination. That every interaction is an opportunity to engage with your customer in a meaningful way. That experiences drive customer emotions, in turn influencing customer behaviors and purchase decisions.
Creativity
Transforms
Experiences
OVER TWO DECADES
For over twenty years, Macquarium has successfully served many of the world's leading brands. Our work, spirit, curiosity, and team experience have fostered a legacy of great client relationships.
CLIENT PORTFOLIO
SERVICES
Our end-to-end service offerings start with drawing deep insights from customer research and macro trends. We combine business objectives, your brand strategy, and customer journey insights into a balanced symbiotic approach. Our services include stand-alone experiences, highly integrated real world and digital ecosystems.
RESEARCH FOR INSIGHTS
Capabilities include:
- Brand Research
- Market Segment Research
- Primary & Secondary Audience Research
- Ethnography (behavioral profiles)
- Competitive Research and Analysis
- Rapid Interactive Testing and Evaluation
- Heuristic Evaluation
STRATEGIZE FOR SUCCESS
Capabilities include:
- Digital Strategy and Roadmap
- Customer Experience Strategy
- Service Design Strategy
- Content Strategy and Governance
- Social Engagement Strategy
DESIGN FOR IMPACT
Capabilities include:
- Experience Design
- Service Design
- Environmental Design
- Print Design
- Copywriting
- Prototyping
- Concept Testing
DEVELOP FOR SCALE
Capabilities include:
- Enterprise Service Implementation
- Web, Tablet, Mobile, Kiosk Development
- eCommerce Implementation & Optimization
- Intranets and Portals Implementation
- Social Enterprise / Collaboration Systems
OPTIMIZE FOR RESULTS
Capabilities include:
- Usability Testing
- Rapid Iterative Testing and Evaluation
- A/B Testing
- Analytics
- Voice of the Customer / Surveys
ABOUT US
We are a team of dreamers, thinkers, and doers with an obsession for solving problems and creating great experiences. We share a common belief that empathy inspired brand experiences drive loyalty.
OUR MISSION
To create holistic brand experiences through the purposeful design of every touchpoint a customer has with our client.
LEADERSHIP
Art Hopkins
CEO
A veteran consultant of the IT industry, Art is a frequent and dynamic industry speaker, and an ardent evangelist for Experience Design.
Carlos Pimenta
President
An experienced agency leader, Carlos is passionate about the role design can play in business. He leads the Experience Design team in the shaping and delivery of our service offerings.
Pete Forsstrom
COO
Leading the firm's finance and operations, Pete has been an essential ingredient to Macquarium's success since 1996.
CAREERS
We are in search of inspired, passionately dedicated creative thinkers with an affinity for creating imaginative experiences. We are looking for kindred spirits who enjoy working on complex projects that revolutionize industries.
We are actively looking for talented Visual, Service, and Experience Designers to join our growing team. A background in Retail, eCommerce, and Omni-Channel experience is a plus.
CONTACT US
We welcome opportunities to collaborate with others and share our knowledge. If you are interested in learning more about what we do, becoming a technology partner or requesting one of us to speak at an event, we would love to hear from you.
Macquarium Intelligent Communications
The Macquarium Building
1800 Peachtree Street NW, Suite 250
Atlanta, GA 30309
404.554.4000
info@macquarium.com